Milestones

Preserving Traditions, Inspiring Generations
Where Tradition Meets Innovation

AH GONG’S STORY

ONG TUAN SENG
Founder (1929 – 2013)

Our company founder – late Mr. Ong Tuan Seng was born in 1929, and started helping out on his family’s pig farm business at the tender age of 7 with only 3 months of formal schooling. Farming work was laborious but it was through this that the young boy learnt the importance and lifelong values of diligence and seeking continuous improvement.

The Legend of Ong Tuan Seng

After WWII ended in 1945, Mr. Ong decided to pursue work outside the family farm business as a delivery assistant to help out the family. Mr. Ong wanted a promotion to be a senior lorry driver, so he pushed himself to obtain a driving license upon reaching the legal age.

Work as a senior lorry driver was tough, but it provided Mr. Ong the chance to be exposed to different business trades and contacts. The broad exposure helped Mr. Ong formed his own business principles and philosophies. These work experiences and lessons gained proved to be beneficial for his own business ventures in the years to come, and helped paved his way for entrepreneurial success.

Soon after marrying Mdm Ng Giak Hong in 1948, Mr. Ong started Eng Aik Seng, a logistics company serving various needs of his business contacts. During the 1950s, Mr. Ong achieved much in both family and business front – he had 10 children with Mdm Ng, and also managed to accumulate capital for business expansion. Following the success of Eng Aik Seng, Mr. Ong founded Hock Aik Seng Battery Motor in 1974 (renamed later to Hock Aik Machinery), and Chen Hock Heng Textile Printing in 1975.

Chen Hock Heng Textile (CHH) provided hands-on printing service in its early days, and grew rapidly to eventually fully automating its’ textile printing process for other downstream value-add companies in Singapore. This good business growth led Mr. Ong to the formation of Chen Hock Heng Machinery in 1985, where it tapped on the expertise and know-how from textile printing to building its own printing machinery to complement CHH’s use, and exporting custom-built machineries to Thailand, Malaysia, Vietnam, Papua New Guinea and Indonesia. In 2006, CHH Textile Printing was consolidated and relocated to Vietnam, along with the shift of textile printing industry to developing countries with lower labour cost.

During the early 1990, Mr. Ong saw the potential of food business, and founded his fifth company Golden Bridge Foods Manufacturing Pte Ltd in 1993. Mr. Ong first came up with the innovative idea of creating XO Wine sausage, recognizing that the fragrant aroma of XO brandy will be a sure hit with the market. As usual, his entrepreneur instinct was proven right. GB sales grew steadily, and started to expand into other categories, providing Taiwan style sausage, Western style hams and sausages a few years later. Currently, GB has portfolio of more than 500 SKUs, and manages its manufacturing activities within a newly built 9,000sqm compound. GB also started Ellaziq Pte Ltd (a fully owned subsidiary company) that focuses on halal product offering. From its early days of only SGD$500K, GB now has turnover sales of SGD$30 million, and is exporting globally to more than 10 countries.

At the grand age of 71 (in 2000), Mr. Ong felt that his children were ready to succeed and take over this business empire, which yielded annual sales exceeding SGD$60 million. Active management of the companies were left to his children, and he acted as an advisor when his wisdom, experiences and insights were needed. After retiring, he devoted his time reliving his passion for farming, planting organic vegetables and fruits and sharing them with family and friends. In 2007, Mr. Ong founded Ong Tuan Seng Development Pte Ltd, a property investment company, in hopes of handing down his accumulated wealth to his future generations.

Mr. Ong Tuan Seng, our founder was a visionary man, who exemplified that with diligence, passion, and clear vision, one can build successful businesses and share the results with many. He strongly believed that with good reputation and hard work, one will achieve success. And with the success and fortune that come, one must give back to the society and help the less fortunate.

To end off this short story of our founder, Mr. Ong said his biggest indulgence and gift for himself was the Bentley GT Continental Coupe that he drove is his final years, but we all know he deserved this reward without any shame, having worked hard for many years, and we are proud to say that he has managed to move on from his first lorry vehicle to a Bentley supercar.

Today, in a world of constant changes and uncertainties – Mr. Ong Tuan Seng’s legacy continues to live on and thrive; his vision, beliefs and values carried forward by future generations to come.

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A Look Over The Years

1993 Beginning of a Heritage

A quarter of a century ago, in 1993, our late founder Mr. Ong Tuan Seng started Golden Bridge Foods Manufacturing with a vision – to create quality products that serves our consumers’ needs and preferences.

A Growing Reputation

Our belief in creating and delivering quality to consumers made us a trusted household brand. ‘Golden Bridge’ and ‘Waxed Sausages’ became synonymous to each other and XO Waxed Sausage is recognized as Golden Bridge’s iconic heritage product.

1999 Innovation as Our Core Value

Not one to be stagnant, Golden Bridge believes in constantly innovating and investing into new technologies. In 1999, we extended into a new category, offering not just waxed products, but also chilled Taiwanese-style sausages.

2004 Serving Consumers’ Needs

The new millennium was an exciting and thriving time for everyone. Consumers were fast evolving and demand for western products skyrocketed. Kelly’s brand was created to fulfil the increasing demand for western meat products.

2009 The Halal Specialist

Ellaziq Pte Ltd was set up to offer more quality halal food choices to our discerning halal consumers locally and across Asia. We remain driven by our core values of food safety and customer-centric focus, and has successfully established ourselves as a leading quality halal food provider.

2012 Reaching New Heights

Golden Bridge expanded the factory to serve our increasing business needs in Singapore, South East Asia, Europe, EMEA, and Oceania regions. Our office and factory spans across 9,000sqm, and is one of the largest processed meat factory in Singapore.

2013 Enhanced Value for Consumers

Created in 2013, Golden Lion brand’s purpose is to provide enhanced value proposition for our customers and consumers with specially developed oriental and western meat products.

2014 A New Era

Two decades since our humble beginnings, OTS Holdings was created. Golden Bridge and Ellaziq were restructured as subsidiaries of OTS. The new organization structure rejuvenated the business, and signified a new era for more growth.

2017 Extending Our Network

In 2017, GB Global Malaysia Sdn. Bhd. was incorporated in Malaysia, extending Golden Bridge’s production network and capabilities, providing higher production efficiencies and further market reach.

2018 Keeping Ahead of Halal Market Demands

Following the success of Ellaziq Pte. Ltd., Ellaziq Malaysia was set up in 2018 to fulfil the demand for more quality Halal product choices for consumers and food service customers in Malaysia and the region.

2019 Setting Foot in Indonesia

We joined hands together with Hogsworth (SALIM Group) to build a new manufacturing facility in Bulan, Indonesia, focusing on manufacturing Chinese waxed sausages and canned meat.

2021 Our IPO listing on SGX

Offering around 41 million shares at $0.23, which comprise around 40 million placement shares and 1 million shares under the Singapore public offer.

Entering into Philippines

The next step of our global expansion plans involves entering into Philippines market, where we intend to replicate the success-proven business model of GB Global (Malaysia).

2022 Go Plant-Based, Go ANEW!

Launched a plant-based brand, ANEW, with its motto of “Better Food Forward”. ANEW aims to reinvent food products into delicious, convenient, and healthier plant-based food options to match the demands of an increasingly health-conscious market.